The public relations unit of the Agricultural Research Organization (ARO) - Volcani Center is responsible for enhancing ARO's visibility to the media and various organizations and for the general public in Israel and abroad.
The unit is responsible for strategic media planning, collects and integrates statements and releases the knowledge in an acceptable form for public exposure. The unit initiates news releases working with the press and answers to public officials on a daily basis.
The unit provides a continuous channel of information for the general public, organizes events, plays an active role in international agricultural exhibitions and enhances awareness of the activities at the Volcani Center on the web.
Additionally, the unit undertakes the design of communication campaigns, writing and editing feature articles of interest and other visual materials to facilitate communication.